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Tag: Heather Cook

Athletics competes for tickets

Athletics competes for tickets

Every year athletic departments across the country are concerned  about how they will draw fans into their respective football stadiums. However, for the Kent State Golden Flashes, this year is different. For more on the Flashes, heres Raymond Ross [bbrvideo width=”475″]BBR_S1_ROSS_TICKETS[/bbrvideo] In college athletics, football keeps the ship afloat. For the majority, all college athletics programs rely on their football revenue to finance other team’s operations. Smaller sports like gymnastics, wrestling and softball do not generate the proper revenue to finance their own…

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Athletics Competes for Attendance

Athletics Competes for Attendance

Kent State Athletics Director of Marketing, Heather Cook, is responsible for promoting a lot of different sports. For her, putting butts in the stands is the name of the game. However, this fall it is critical Heather packs as many fans possible into Dix Stadium. [bbrvideo width=”475″]BBR_P5_Ross_Tickets[/bbrvideo] “Competing for me is what we strive for and that added pressure is almost like a competition. You know you’re trying to get those 15,000 people so thats kind of the sense my…

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